Upwork needed clear, polished case studies and presentations to support its B2B sales and marketing efforts. The goal was to communicate customer success stories and platform value in a way that felt credible, strategic, and aligned with enterprise expectations.

The challenge was to work within strict brand guidelines while translating complex business outcomes into compelling, easy-to-follow narratives.

The Solution

We partnered with Upwork’s B2B teams to create case studies and presentation materials that balanced clarity, storytelling, and brand rigor. Our work included:

• Case study design focused on structure, narrative, and impact

• Presentation and slide deck design for B2B audiences

• Visual storytelling aligned with Upwork’s brand system

• Careful execution within strict brand and compliance guidelines

Each asset was designed to support sales conversations and reinforce trust with enterprise clients.

Outcomes

• Clear, professional case studies supporting B2B sales efforts

• Consistent execution across all materials within brand standards

• Improved communication of customer value and outcomes

• Scalable templates to support ongoing B2B marketing needs