Joy needed engaging, on-brand creative to support its wedding planning platform and the launch of Joy Baby. The goal was to communicate the simplicity and emotional value of the product while driving awareness and performance across social and paid channels.

The challenge was to design assets that could capture meaningful life moments, clearly explain product benefits, and remain consistent across multiple offerings and audiences.

The Solution

We developed a flexible creative system that supported both evergreen marketing and new product launches. Our work included:

• Creation of social posts designed for organic engagement

• Static and animated paid ad creatives optimized for performance

• Visual storytelling aligned with Joy’s refreshed brand identity

• Launch graphics for Joy Baby across social and paid channels

• Creative assets tailored to different audiences and life stages

All assets were designed to feel warm, celebratory, and clear while supporting conversion-focused campaigns.

Outcomes

• Cohesive creative across wedding and baby products

• Strong visual consistency between organic and paid channels

• Clear communication of product value across different life moments

• A scalable creative foundation to support ongoing growth and future launches