Johnson’s Baby needed paid and social creative that could communicate trust, gentleness, and care to parents and caregivers. The goal was to create content that felt emotionally reassuring while clearly highlighting product benefits across digital platforms.

The challenge was to balance performance-driven advertising with brand consistency and the sensitive expectations of a baby care audience.

The Solution

We created a suite of paid and organic social assets designed to work together within Johnson’s Baby’s established brand system. Our work included:

• Static paid ads designed for multiple formats and placements

• Animated ads to add warmth and movement to the brand story

• Social media post design aligned with campaign messaging

• Visual execution within strict brand and regulatory guidelines

Each asset was designed to feel calm, trustworthy, and instantly recognizable.

Outcomes

• A cohesive set of animated and static ad creatives

• Consistent brand presence across paid and organic social

• Clear communication of product benefits for parents

• A scalable creative system to support ongoing campaigns