Devilfish needed to reassess its digital presence and clarify how its product and value proposition were communicated online. The goal was to improve usability, consistency, and overall brand clarity across web, product, and social touchpoints.

The challenge was to identify gaps in the existing experience and translate strategic insights into clear, cohesive design solutions.

The Solution

We began with a detailed website analysis to understand user flows, messaging, and opportunities for improvement. Based on these insights, we delivered a strategic redesign supported by complementary product and social design. Our work included:

• Website analysis and experience evaluation

• Strategic website redesign focused on clarity and usability

• App interface design aligned with the updated web experience

• Social post design to reinforce messaging and visual consistency

• A cohesive design system connecting web, product, and social

Each component was designed to work together as part of a unified digital ecosystem.

Outcomes

• Clearer communication of Devilfish’s product and value proposition

• Improved consistency across digital touchpoints

• A more intuitive web and app experience

• A scalable design foundation to support future iterations and growth