DCL needed a consistent visual direction to support a wide range of marketing and communication initiatives. The goal was to unify the brand’s look and feel across digital content, physical assets, and event promotion while maintaining clarity and professionalism.

The challenge was to create a flexible visual system that could adapt to many formats and environments without losing consistency.

The Solution

We led the visual direction and design across multiple channels and asset types. Our work included:

• Visual direction for video content and social media posts

• Design of assets for event promotion and communications

• Truck plotting and large-format vehicle graphics

• Infographics to communicate services and processes

• Blog images and supporting digital visuals

All assets were designed within a cohesive visual framework to ensure consistency across both digital and physical touchpoints.

Outcomes

• A unified visual presence across marketing, events, and operations

• Improved brand recognition across digital and physical environments

• Flexible assets adaptable to different formats and use cases

• A scalable visual system to support ongoing communication needs