Canva needed engaging, educational content for its Design School to help users build strong graphic design foundations and learn how to use Canva effectively. The goal was to create courses that felt clear, approachable, and inspiring for a global audience with varying levels of design experience.

The challenge was to translate design principles into structured, easy-to-follow lessons while maintaining Canva’s friendly, inclusive tone.

The Solution

We led the visual direction and wrote the scripts for a series of educational courses focused on graphic design and Canva tools. Our work included:

• Visual direction for course content

• Scriptwriting and copywriting for video-based lessons

• Clear narrative structure to guide learners through design concepts

• Educational content aligned with Canva’s brand voice and learning standards

All content was crafted to be accessible, practical, and engaging, supporting Canva’s mission to empower anyone to design.

Outcomes

• Clear, structured learning experiences for a global audience

• Educational content that balanced theory and hands-on application

• Consistent tone and visual direction across course materials

• Scalable content to support ongoing additions to Canva Design School