Band-Aid needed support promoting a series of licensed collaborations across social media, including partnerships with major entertainment brands such as Disney, Nintendo, and Star Wars.

The challenge was to develop engaging, on-brand content that resonated with both parents and kids while meeting the strict brand and licensing guidelines of Band-Aid and each collaborating partner.

The Solution

We led the creative direction and execution of a comprehensive suite of social media assets designed for both paid and organic placements. Our work included:

• Static social posts showcasing each licensed collection

• Animated and motion-based creatives to boost engagement

• Visual storytelling that balanced fun, trust, and safety

• Careful alignment with Band-Aid and partner IP brand standards

Every asset was designed to feel playful and culturally relevant while maintaining full brand integrity across all touchpoints.

Outcomes

• Successful launch of multiple licensed collections across social platforms

• Full compliance with complex brand and licensing requirements

• Cohesive, high-quality assets that increased visibility and engagement

• Reinforced Band-Aid’s position as a trusted, family-focused brand with iconic partnerships