Atlas Bars needed a cohesive visual direction to strengthen its presence across e-commerce and social channels. The goal was to clearly communicate product benefits, differentiate the brand in a crowded nutrition market, and improve consistency across all customer touchpoints.

The challenge was to align performance-driven e-commerce requirements with strong brand storytelling, particularly within the constraints of Amazon’s ecosystem.

The Solution

We led the visual direction and design across key digital and physical touchpoints. Our work included:

• Visual direction for the brand’s e-commerce presence

• Amazon A+ content design and Amazon product page layouts

• Social media post design aligned with product messaging

• Packaging updates to improve shelf impact and clarity

• A cohesive system connecting packaging, social, and e-commerce visuals

All assets were designed to balance clarity, performance, and brand consistency.

Outcomes

• A stronger, more cohesive brand presence across Amazon and social platforms

• Improved clarity of product benefits at the point of purchase

• Visual consistency between packaging and digital channels

• A scalable creative foundation to support future product launches